I oversaw, optimized, and maintained social channels for GT Church, primarily comprised of our Facebook page (10K+) and Instagram (2800+). My management & content strategy helped the organization break 10K Facebook likes and foster 29% Instagram follower growth. Facebook Ad link costs were kept at an average of lower than $0.50 per click.

GT Church social media content aimed to prompt positive life practices, engage audience in a bigger life story, and communicate the culture of GT Church.

Notable:

Revamped Kids based content which increased the average reach of Kids based posts from 784 to 1523 (almost doubling) as well as increasing engagement from an average of 12 (frequently 0) to 84-125+ engagement per post, contributing to a 194% increase in post reach & 140% engagement increase the following month on Facebook page

Integrated new content types such as sermon quote photos/graphics, sermon video clips with animated captions, stories of individuals throughout the church, contests, & more, leading to an overall increase in reach, engagement, and followers

Problem solved desire to share more individual stories by partnering with departments throughout organization to capture stories of families, volunteers, baptisms, & more to share through photo/animated content